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Creating everyday social media marketing content for a real estate agency?

Updated By Les. Jan 2022

We recently had the opportunity to assist a local real estate agency with their social media marketing.

The agency’s question was “How do you create everyday social media marketing content for a real estate agency”.

Our response …. the key was audience engagement. Why engagement? Any interaction or engagement with fans on your social media content indicates their interest in your page content, are more likely to support your business and engage or recommend your services.

We outlined a social media marketing plan with actions for the agency.

Here is what we recommended to the agency at a high level:

  1. Create still images or 360 property videos/virtual tours (inside and outside) to promote sales/rental listings with some commentary. The intention is to secure prospective buyers
  2. Post property hints and tips such as how to prepare a home for sale or things buyers need to look out for in appraisals etc. demonstrate expertise, knowledge and experience
  3. Post office photos with staff to demonstrate company culture
  4. Post a question and get feedback from followers about something particular in property
  5. Run an education event or webinar about property
  6. Run a competition about property
  7. Highlight upcoming listings – properties for sale or rentals
  8. Post staff achievements and industry awards achieved
  9. Offer free appraisals to prospective buyers or sellers
  10. Address property pain points that relate to buyers or sellers with a benefit as an end result
  11. Target first time home buyers with home buying tips or newly listed properties
  12. Highlight recent sales in an area
  13. Highlight customer testimonials
  14. Highlight lifestyle appeal of owning a property

And always ask followers to like and share each post.

We hope you found this short post useful and if you run a real estate agency, you can start implementing these steps straight away.

This article was also published on Linkedin.

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