Facebook Ads vs. Boosted Posts: Unraveling the Lead Generation Powerhouse
Social media platforms have become a crucial arena for businesses to reach and engage with their target audience. Among these platforms, Facebook stands tall, offering a variety of advertising options to help businesses maximize their online presence. As of January 2023, Facebook is the most popular social media platform worldwide with 2,958 million users. TwoContinue reading →
Digital Marketing for Businesses: How It Increases Return-on-Ad-Spend
While there are almost 2 billion websites on the internet, less than 200 million of them are active. If you want to have any chance against this competition, you’ll have to think about your digital marketing strategy. To enhance your business’s digital marketing, incorporating online Ads (i.e., Google Ads or Facebook Ads) is one of theContinue reading →
Top 10 Reasons Why You Should Use Google Ads
Updated By Les. Nov 2023 In the ever-evolving landscape of digital marketing, Google Ads remains an indispensable tool for businesses of all sizes. Whether you’re a burgeoning startup or a well-established enterprise, Google Ads offers a versatile platform for generating leads and enhancing brand awareness. In this article, we’ll delve into the existing reasons forContinue reading →
Organic or Paid search marketing: Which is better?
UPdated By Les. Jan 2022 The short answer is that we really need both organic and paid search marketing. Why? Both have to be part of an overall digital marketing strategy for any business. Organic search marketing is a strategy that relies on the natural action of Google’s search engine algorithm to push your contentContinue reading →
14 Top Tips for creating everyday social media marketing content for real estate agencies?
Updated By Les. Jan 2022 We recently had the opportunity to assist a local real estate agency with their social media marketing. The agency’s question was “How do you create everyday social media marketing content for a real estate agency”. Our response …. the key was audience engagement. Why engagement? Any interaction or engagement withContinue reading →
Google Ads Case Study: How To Boost Sales Leads
Updated By Les. Jan 2022 This Google Ads case study demonstrates how Google Ads was used to effectively boost sales leads across a 2 month period while achieving lower costs to maximise return on ad spend. The success of the campaigns was as a result of sticking to a proven routine of doing things theContinue reading →
Case Study: Facebook Advertising
Updated By Les. Jan 2022 Who is Freeflo? Freeflo Plumbing and Gas was launched in 2017 with the intention of becoming the #1 plumbing and gas maintenance services provider in Perth West Australia. Freeflo’s client base consisted of both commercial and residential customers. In late 2018, Freeflo engaged Valles Digital Marketing to undertake a majorContinue reading →
Business Intelligence and Social Media Insights
Updated By Les. Jan 2022 When Valles Digital Marketing was established way back in 2013, all we had was a very simple website built using Microsoft Sharepoint with very minimal content. We did not have any information about website usage statistics or social media insights on how the external world viewed our brand then. Fast-forwardContinue reading →
What are the Digital Marketing Strategy Components?
Updated By Les. Jan 2022 Our previous blog gave an insight into why a business needs a digital marketing strategy. In today’s blog, we briefly examine the components of a typical digital marketing strategy. How do we know? Well, like any business, Valles Digital Marketing had to develop our own digital marketing strategy to promoteContinue reading →
Digital Advertising Strategy Or Not?
Updated By Les. Jan 2022 Does your business need a digital advertising strategy or not? If you think not, then you’re in trouble. Your business needs a digital advertising strategy now more than ever as all our customers own mobile devices and they all consume information on the go. Traditional print advertising is slowly onContinue reading →
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