Maximizing Social Media Impact: Mastering Advanced Advertising Strategies
Introduction In the dynamic world of digital marketing, Facebook stands out as a powerhouse for advertisers. With over 2.8 billion monthly active users, Facebook offers unparalleled access to diverse audiences. This blog post delves into how businesses can harness Facebook’s advertising capabilities to enhance lead generation and maximize Return-On-Ad-Spend (ROAS). Understanding Facebook’s Advertising Platform Facebook’sContinue reading →
Enhancing Your Google Ads Strategy: A Guide for Small Business Owners
Introduction – Google Ads Strategy In the ever-evolving digital world, small business owners are constantly looking for effective ways to reach their target audience. Google Ads offers a powerful platform to connect with potential customers, but it can be challenging to target the right audience effectively. The key to success lies in understanding and leveragingContinue reading →
Digital Marketing for Businesses: How It Increases Return-on-Ad-Spend
While there are almost 2 billion websites on the internet, less than 200 million of them are active. If you want to have any chance against this competition, you’ll have to think about your digital marketing strategy. To enhance your business’s digital marketing, incorporating online Ads (i.e., Google Ads or Facebook Ads) is one of theContinue reading →
Organic or Paid Search Marketing: Which is Better for Your Business?
When navigating the world of digital marketing, small to medium-sized business owners often grapple with deciding between organic and paid search strategies. Both avenues offer unique benefits and can be crucial in achieving your digital marketing goals. Here, we’ll explore each to help you make an informed decision suited to your business needs. Understanding OrganicContinue reading →
Facebook Ads vs. Boosted Posts: Unraveling the Lead Generation Powerhouse
Social media platforms have become a crucial arena for businesses to reach and engage with their target audience. Among these platforms, Facebook stands tall, offering a variety of advertising options to help businesses maximize their online presence. As of January 2023, Facebook is the most popular social media platform worldwide with 2,958 million users. TwoContinue reading →
Top 10 Reasons Why You Should Use Google Ads
Updated By Les. Nov 2023 In the ever-evolving landscape of digital marketing, Google Ads remains an indispensable tool for businesses of all sizes. Whether you’re a burgeoning startup or a well-established enterprise, Google Ads offers a versatile platform for generating leads and enhancing brand awareness. In this article, we’ll delve into the existing reasons forContinue reading →
Elevate Your Real Estate Agency’s Social Media Game: 14 Proven Strategies
In today’s digital-first world, a vibrant real estate social media marketing presence is indispensable for real estate agencies aiming to capture the attention of potential clients. According to research, 63% of real estate agents use social media to promote their listings. With a plethora of platforms at your fingertips, the opportunity to showcase your listingsContinue reading →
Google Ads Case Study: How To Boost Sales Leads
Updated By Les. Jan 2022 This Google Ads case study demonstrates how Google Ads was used to effectively boost sales leads across a 2 month period while achieving lower costs to maximise return on ad spend. The success of the campaigns was as a result of sticking to a proven routine of doing things theContinue reading →
Case Study: Facebook Advertising
Updated By Les. Jan 2022 Who is Freeflo? Freeflo Plumbing and Gas was launched in 2017 with the intention of becoming the #1 plumbing and gas maintenance services provider in Perth West Australia. Freeflo’s client base consisted of both commercial and residential customers. In late 2018, Freeflo engaged Valles Digital Marketing to undertake a majorContinue reading →
Business Intelligence and Social Media Insights
Updated By Les. Jan 2022 When Valles Digital Marketing was established way back in 2013, all we had was a very simple website built using Microsoft Sharepoint with very minimal content. We did not have any information about website usage statistics or social media insights on how the external world viewed our brand then. Fast-forwardContinue reading →
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