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Digital Marketing Blogs And Articles

Why Brand Awareness Is Important For Your Business

Why Brand Awareness Is Important For Your Business

Updated By Les. Jan 2022 Why is branding awareness so important for any business? A brand is a name, term, sign, symbol or design or a combination of these that identify and represent a seller/s regardless of good or service sold. A brand allows a business to differentiate itself from its competitors. Furthermore, a brandContinue reading →

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Digital Advertising Strategy Or Not?

Digital Advertising Strategy Or Not?

Updated By Les. Jan 2022 Does your business need a digital advertising strategy or not? If you think not, then you’re in trouble. Your business needs a digital advertising strategy now more than ever as all our customers own mobile devices and they all consume information on the go. Traditional print advertising is slowly onContinue reading →

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What are the Digital Marketing Strategy Components?

What are the Digital Marketing Strategy Components?

Updated By Les. Jan 2022 Our previous blog gave an insight into why a business needs a digital marketing strategy. In today’s blog, we briefly examine the components of a typical digital marketing strategy. How do we know? Well, like any business, Valles Digital Marketing had to develop our own digital marketing strategy to promoteContinue reading →

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Business Intelligence and Social Media Insights

Business Intelligence and Social Media Insights

Updated By Les. Jan 2022 When Valles Digital Marketing was established way back in 2013, all we had was a very simple website built using Microsoft Sharepoint with very minimal content. We did not have any information about website usage statistics or social media insights on how the external world viewed our brand then. Fast-forwardContinue reading →

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Case Study: Facebook Marketing

Case Study: Facebook Marketing

Updated By Les. Jan 2022 Who is Freeflo? Freeflo Plumbing and Gas was launched in 2017 with the intention of becoming the #1 plumbing and gas maintenance services provider in Perth West Australia. Freeflo’s client base consisted of both commercial and residential customers. In late 2018, Freeflo engaged Valles Digital Marketing to undertake a majorContinue reading →

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Google Ads Case Study: How To Boost Sales Leads

Google Ads Case Study: How To Boost Sales Leads

Updated By Les. Jan 2022 This Google Ads case study demonstrates how Google Ads was used to effectively boost sales leads across a 2 month period while achieving lower costs to maximise return on ad spend. The success of the campaigns was as a result of sticking to a proven routine of doing things theContinue reading →

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Creating everyday social media marketing content for a real estate agency?

Creating everyday social media marketing content for a real estate agency?

Updated By Les. Jan 2022 We recently had the opportunity to assist a local real estate agency with their social media marketing. The agency’s question was “How do you create everyday social media marketing content for a real estate agency”. Our response …. the key was audience engagement. Why engagement? Any interaction or engagement withContinue reading →

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Organic or Paid search marketing: Which is better?

Organic or Paid search marketing: Which is better?

UPdated By Les. Jan 2022 The short answer is that we really need both organic and paid search marketing. Why? Both have to be part of an overall digital marketing strategy for any business. Organic search marketing is a strategy that relies on the natural action of Google’s search engine algorithm to push your contentContinue reading →

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Top 7 Reasons Why You Should Use Google Ads

Top 7 Reasons Why You Should Use Google Ads

Updated By Les. Jan 2022 Yes Absolutely. Google Ads is highly suitable for any sized business and is an excellent way to generate leads for your business. It is also a platform for businesses to manage their brand awareness digital marketing campaigns. It helps marketers create ads that can be shown on Google Search. GoogleContinue reading →

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