Branding

Branding

Why is branding important for any business? A brand is a name, term, sign, symbol or design or a combination of these that identify and represent a seller/s regardless of good or service sold. A brand allows a business to differentiate itself from its competitors. Furthermore, a brand is a seller’s promise to deliver toContinue reading →

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Digital Marketing Strategy Or Not?

Digital Marketing Strategy Or Not?

Does your business need a digital marketing strategy or not? If you think not, then you’re in trouble. Your business needs a digital marketing strategy now more than ever as all our customers own mobile devices and they all consume information on the go. Traditional print advertising is slowly on the way out. It isContinue reading →

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What are the Digital Marketing Strategy Components?

What are the Digital Marketing Strategy Components?

Our previous blog gave an insight into why a business needs a digital marketing strategy. In today’s blog, we briefly examine the components of a typical digital marketing strategy. How do we know? Well, like any business, Valles Digital Marketing had to develop our own digital marketing strategy to promote our brand, capability and services.Continue reading →

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Business Intelligence and Social Media

Business Intelligence and Social Media

When Valles Digital Marketing was established way back in 2013, all we had was a very simple website built using Microsoft Sharepoint with very minimal content. We did not have any information about website usage statistics or how the external world viewed our brand then. Fast-forward 6 years to 2019, our company website is nowContinue reading →

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Case Study: Facebook Marketing

Case Study: Facebook Marketing

Who is Freeflo? Freeflo Plumbing and Gas was launched in 2017 with the intention of becoming the #1 plumbing and gas maintenance services provider in Perth West Australia. Freeflo’s client base consisted of both commercial and residential customers. In late 2018, Freeflo engaged Valles Digital Marketing to undertake a major brand awareness campaign. The purposeContinue reading →

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Case Study: Google Ads Boosts Sales Leads

Case Study: Google Ads Boosts Sales Leads

Written By Les. Sep 2020 This case study demonstrates how Google Ads was used to effectively boost sales leads across a 2 month period while achieving lower costs to maximise return on ad spend. The success of the campaigns was as a result of sticking to a proven routine of doing things the right wayContinue reading →

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Creating everyday social media marketing content for a real estate agency?

Creating everyday social media marketing content for a real estate agency?

Written By Les. Sep 2021 We recently had the opportunity to assist a local real estate agency with their social media marketing. The agency’s question was “How do you create everyday social media marketing content for a real estate agency”. Our response …. the key was audience engagement. We outlined a social media marketing planContinue reading →

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Organic or Paid search marketing: Which is better?

Organic or Paid search marketing: Which is better?

Written By Les. Sep 2021 The short answer is that we really need both organic and paid search marketing. Why? Both have to be part of an overall digital marketing strategy for any business. When it comes to organic traffic, SEO does help to bring traffic to a website to an extent but we areContinue reading →

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Can Small Business Benefit From Google Ads?

Can Small Business Benefit From Google Ads?

Written By Les. Oct 2021 Yes Absolutely. Google Ads is highly suitable for any sized business and is an excellent way to generate leads for your business. It is also a platform for businesses to manage their brand awareness digital marketing campaigns. It helps marketers create ads that can be shown on Google Search. GoogleContinue reading →

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