Case Study: Facebook Advertising

Updated By Les. Jan 2022

Who is Freeflo?

Freeflo Plumbing and Gas was launched in 2017 with the intention of becoming the #1 plumbing and gas maintenance services provider in Perth West Australia. Freeflo’s client base consisted of both commercial and residential customers.

In late 2018, Freeflo engaged Valles Digital Marketing to undertake a major brand awareness campaign. The purpose of this campaign was to engage with as many potential customers as possible by demonstrating its capability, experience, expertise and value. Freeflo’s business website formed an integral part of the campaign. Freeflo understood who their customers were but the business was unclear on how to further raise their online presence:

1. What messages would most resonate?
2. Where best to advertise online?
3. Which digital advertising platform is most suitable?

The Action

As Freeflo already had a Facebook business page, the business decided to use this platform as the base for their brand awareness campaign.

The campaign consisted of:

1. Strengthening their Facebook business page including updating it with relevant company details, services, images and contact information.
2. Creating and posting 16 value-add page posts with images over a 3 month period that demonstrated their technical capability, skill and experience:
   • On average there were 5 posts per month.
   • 30% of posts demonstrated actual completed work.
3. Undertaking a 3 month Facebook advertising brand awareness campaign involving 15 Ads to further boost their presence on Facebook and generate website traffic. The Ads ran daily with targeted audiences. On average, there were 5 Ads running in any month including A/B Testing. The Ads were grouped under the following topics:
   • Emergency Plumbing
   • Local Plumber
   • Hot Water System Installation
   • Water Filter Installation

The Result

Before the campaign, Freeflo Facebook page had 119 followers.

After the campaign:

This Facebook advertising case study results highlight that if used strategically, Facebook is an excellent platform to grow brand awareness not only for page followers but more importantly potential customers. With the short 3 month campaign, we believe the key objectives of increasing Freeflo’s Facebook presence and website traffic were met. Freeflo experienced a 23% increase in contact requests from their website since the campaign ceased. Fast-forward to today, Freeflo’s Facebook page now has 529 followers and growing. That is a whopping 184% growth in page followers since the campaign ended.

We’ve been really pleased and grateful to have assisted Freeflo. This Facebook marketing case study highlighted that the extended market reach through a combination of Facebook Page posts and Ads have boosted Freeflo’s good name, capability, experience and skills in the market.

Note that a lot of businesses use social media data as business intelligence. You can read more about this in our blog titled Business Intelligence and Social Media.

If you’re looking for top Facebook tips, then download our Facebook Page Hacks here.

You can also find more details about our Facebook Ads management service here.

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