This case study demonstrates how Google Ads was used to effectively boost sales leads across a 2 month period while achieving lower costs to maximise return on ad spend.
The success of the campaigns was as a result of sticking to a proven routine of doing things the right way with very regular monitoring to identify improvement opportunities.
Small, incremental changes can add up to significant improvements over time.
Read on to find out how we did it.
Our client is a family business operating in Victoria Australia.
Their core business service offerings are commercial plumbing and asbestos removal.
They operate a number of strategically located branches in Victoria.
The business has a comprehensive website with web forms and excellent relevant web content including case studies with rich videos.
The objective of this Google Ads project was to boost their sales leads at their Geelong branch and surrounding areas as soon as possible over a 2 month run window.
The Challenge Ahead
|Restricted Budget Spend||$25/day|
|Campaign Type||Search Only|
|Audience Geography||Location restricted to 50 kms radius of Geelong, Victoria|
|Ads Campaign Focus||Commercial plumbing and asbestos removal|
|Conversion||As many and as fast as possible|
|Target Market||Highly competitive narrow B2B commercial plumbing and asbestos verticals saturated with many small to medium sized businesses|
|Brand Recognition||Zero brand recognition or brand awareness for commercial plumbing and asbestos in Geelong|
After the first month run, the campaigns yielded 3 conversions. Refer to the snapshots from Google Ads below.
The second month campaign run yielded 7 conversions, more than double of that in the first month.
The snapshots above highlight the following key achievements in comparison to the previous period: -
To meet the challenges and deliver the positive results, we implemented a number of creative and innovative techniques to maximizing Return On Ad Spend (ROAS):-
For the visually impaired, here is an audio version of this blog.
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