Updated By Les. Jan 2022
We recently had the opportunity to assist a local real estate agency with their social media marketing.
The agency’s question was “How do you create everyday social media marketing content for a real estate agency”.
Our response …. the key was audience engagement. Why engagement? Any interaction or engagement with fans on your social media content indicates their interest in your page content, are more likely to support your business and engage or recommend your services.
We outlined a social media marketing plan with actions for the agency.
Here are 14 Top Social Media Content Tips for real estate agencies at a high level:
- Create still images or 360 property videos/virtual tours (inside and outside) to promote sales/rental listings with some commentary. The intention is to secure prospective buyers
- Post property hints and tips such as how to prepare a home for sale or things buyers need to look out for in appraisals etc. demonstrate expertise, knowledge and experience
- Post office photos with staff to demonstrate company culture
- Post a question and get feedback from followers about something particular in property
- Run an education event or webinar about property
- Run a competition about property
- Highlight upcoming listings – properties for sale or rentals
- Post staff achievements and industry awards achieved
- Offer free appraisals to prospective buyers or sellers
- Address property pain points that relate to buyers or sellers with a benefit as an end result
- Target first time home buyers with home buying tips or newly listed properties
- Highlight recent sales in an area
- Highlight customer testimonials
- Highlight lifestyle appeal of owning a property
And always ask followers to like and share each post.
We hope you found these 14 Top Social Media Content Tips useful and if you run a real estate agency, you can start implementing these steps straight away.
This article was also published on Linkedin.
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